From Our Clients


"What makes some products sell better than others? Just ask the people from The Brand Catalysts Company, Karen King and Bob Minkus. They can help you understand and be successful.

Building a Brand is very hard. You have to get everything right, only have one chance to do it and never have enough time. You must sell the product first to the customer and then to the consumer and must have a clear value proposition for each.

The product, price, positioning and place must all be right. Karen and Bob at the Brand Catalyst company has helped me optimize every part of the marketing mix; strategic brand positioning, formulations, packaging, copy, everything!

The proof, the business has doubled and is still growing! They bring professionalism, experience, and real world experience to all their work and make it very simple for you to get things done right, quickly.

Thank you Bob and thank you Karen."

Albert J Soricelli, Jr

Chief Executive Officer

The True Cirtus Company