1.15.05
For Immediate Release
Karen King elected to Board of Qualitative Research Consultants Association (QRCA)
Karen King, Vice President of Minkus & Associates, was elected to the board of the Philadelphia/Delaware Valley Chapter of QRCA. QRCA is a not-for-profit organization that promotes excellence in all aspects of qualitative research, with a particular focus on enhancing overall professionalism in qualitative research.
In her role as Communications Chair, she created and is editor of the quarterly e-newsletter designed to keep the membership informed of research trends, industry leader presentations and white papers. She also reinforces the chapter’s link to the international organization by submitting articles for publication in QRCA’s printed and electronic member communications. Additionally, Karen is an active member of QRCA’s Leadership Team.
About QRCA
The Qualitative Research Consultants Association (QRCA) is the largest organization of independent qualitative research consultants in the world, with over 1,000 experienced qualitative research professionals from over 20 countries.
About Minkus & Associates
Minkus & Associates is the unique strategic marketing and visual branding firm with a passion to put brands in motion. Their proven approach harnesses the power of their deep experience in consumer insight, brand management and world-class creative expertise and execution. The firm offers a continuum of services based on three core competencies: marketing strategy, consumer research and brand design.
The hallmark of their success is delighted clients whose brands resonate with the consumer and deliver bottom line results.
Media/Editorial Contact
Robert E. Minkus
President
rminkus@BrandCatalysts.com
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