Challenges

• Develop a roadmap for brand revitalization.

Actions

• Completed comprehensive deep dive on the brand including:
  • Brand equity and imagery assessment
  • Competitive assessment and review, including positioning and spending levels
  • Review and analysis of existing primary and secondary research/data
  • Redefinition of brand’s competitive frame
  • Customized IRI panel brand switching and med profiler studies
  • Sales volume by SKU and by retail segment
  • Product quality evaluation versus competition
  • Identification of key strategic options for the brand and associated financials


« Previous Next »