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 Retail Environment
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 In Store
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 Product Range
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Challenges
• Yves Rocher is the world’s number one brand of botanical beauty care products. Based in France with stores and mail order sales worldwide, Yves Rocher is intensely focused on global expansion. Minkus & Associates has been a key research partner in helping the company understand the North American beauty care market and consumer.Actions
• Through an on-going relationship, we have discovered actionable consumer insights for all Yves Rocher consumers touch points. Whether direct mail efforts, retail stores or online shopping, Minkus & Associates has helped Yves Rocher fine-tune its message, imagery and methods.• On a broader level, our studies have identified key Yves Rocher brand equities and imagery dimensions in North America, as well as imagery and equity gaps versus more well developed Yves Rocher markets. Our efforts have helped guide packaging, direct consumer communication and product offerings in the United States and Canada.