
Robot World	Screaming Serpent	Cyber KNEX

Challenges

• Develop insightful brand strategies, motivating package designs and compelling consumer communication for a truly unique line of construction toys.

Actions

• Minkus & Associates has been a key marketing strategist and design consultant for K�NEX since 1997. Using consumer research, trade insight, retail audits and graphic design expertise, we have helped position the K�NEX brand of construction toys for maximum success.

• Our package designs showcase what makes K�NEX toys special. Bold visuals of the models and colorful, interpretive backgrounds engage a child�s imagination. We created a unified branded architecture resulting in packages that are both impactful on shelf and that carve out a strong K�NEX section in the busy toy aisle.

• The multi-lingual design systems are used both in North America and elsewhere across the globe. �In order to assure the highest quality packages reach the consumer, we supervise the photography, pre-press and printing. �In addition, Minkus & Associates produced numerous catalogs for both the trade and consumers, created compelling P.O.S. displays, executed in-pack promotions as well as developing visual design elements �to support the K�NEX website and instruction books.