Challenges
•
Our assignment was to contemporize an old favorite by adding visual excitement to Eskimo Pie novelties.
•
The brand was getting lost on the shelf with low-impact graphics and poor flavor differentiation. Our goal was to create a well-differentiated line of frozen treats that would “pop” off the busy shelf at retail.
Actions
•
The packages create a bright, colorful and dynamic brand billboard on-shelf.
Each flavor is clearly differentiated within the line, and appetite appeal is strongly telegraphed through bold, dynamic product photography and a “missing bite”. The entire line is re-energized and up-to-date, providing a modern twist on an old favorite.
